Raul Ries is the Senior Pastor of Calvary Chapel Golden Springs and President of Somebody Loves You Ministries .
And that undercuts the standard notion that the way to persuade people is via evidence and argument. In fact, head-on attempts to persuade can sometimes trigger a backfire effect, where people not only fail to change their minds when confronted with the facts—they may hold their wrong views more tenaciously than ever.
The reason why there is life on Earth: chemistry. What are we made of: chemistry. Painting: chemistry. Cooking: chemistry. New materials: chemistry. How to preserve the earth: chemistry, Health, medications: chemistry.
To learn more about David Crystal and his engaging books on language, visit .