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In October 2005, King signed a deal with Marvel Comics to publish a seven-issue limited series spin-off of the series called The Gunslinger Born . The series, which focuses on a young Roland Deschain , was plotted by Robin Furth, with dialogue by Peter David , and illustrated by Eisner Award -winning artist Jae Lee . The first issue was published on February 7, 2007, and King, David, Lee, and Marvel Editor-in-Chief Joe Quesada appeared at a midnight signing at a Times Square , New York comic book store to promote it.   The work had sold over 200,000 copies by March 2007. The success of The Gunslinger Born led to an ongoing miniseries published by Marvel, with Furth and David continuing to collaborate, featuring both adapted material from the Dark Tower books and new material approved by King; it also led to a second series of King adaptations in the same format, serializing the events of The Stand .
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