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The Pada Pada doesn’t require a great cultural leap for foreigners. The band has an English name, not that it makes much sense to a native speaker, but English words travel well. If the Pada Pada spreads across Asia, however, it will be on the strength of Japanese pop songs, Japanese music videos starring Japanese girls with light cedar hair, and Japanese cool. Maybe there is not much traditionally Japanese about any of it. But if that is a requirement for national branding, American pop culture is hardly more respectful of traditional Americana — unless you count when Madonna wears a cowboy hat.
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